During his stint as a product manager at 2014, the time when SaaS was booming, Ashok noticed that there’s a high demand for complex workflow automations from customers. This got him to start Automate.io, and they would later go into head on competition with Zapier.
Fast forward, Ashok was getting inbound interests for acquisition left, right and center. But he and his team kept their heads down and kept on building.
But one inbound interests for a partnership got his attention, which eventually got them acquired by Notion.
Tune into this episode to gain insights on how they powered automations at 30,000+ organizations and the A-Z journey of getting acquired by Notion.
Key take aways:
8:11 - Scale of Automate
10:23 - Acquisition opportunity
15:23 - Team expectation management during acquisition
19:16 - Duration for acquisition and competing offers
21:22 - Company structure that smoothened the acquisition
24:34 - Acquisition - Culture Compatibility and Adaptation
26:36 - Navigating specific cultural differences
29:20 - Transition from role as a CEO post acquisition
32:32 - GTM for 1st 100 customers and first 500
36:39 - Pricing models
39:37 - Do’s and Don’ts for acquisition
Happy listening!
Happy listening!