In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are pertinent to founders and marketeers.
They explore the various aspects of designing the perfect pricing plan for your business keeping in mind various aspects such as the product, the perceived value, the market segment, the industry and the buyer persona.
Listen on as they explore pricing strategies of various companies who’ve done it right from the get-go and others who’ve got it right through trial and error, in effect showcasing how setting a pricing plan for your SaaS product may not always be the simplest or most straightforward exercise.
Key Takeaways/Timestamps
2:37 - MSP - Managed Service Provider
3:10 - Silent price hikes in the industry
5:33 - 4 levers of business
7:32 - Effective communication over Grandfathering
10:02 - Pricing game on point
11:09 - HubSpot-on pricing
14:03 - Unpredictable pricing design
16:17 - Don’t reinvent the pricing wheel that works
20:28 - Questions to ask before designing the pricing model
21:41 - Who’s doing the heavy lifting?
22:32 - Top 3 challenges faced by Indian Saas companies
24:54 - Perceived value of your product
28:55 - Are you selling based on the features of your product?
32:52 - Playing to the persona
36:45 - Common pricing mistakes in the Indian ecosystem
Key Mentions
3:30 - Ninjaone
7:37 - Netflix
11:44 - Intercom
12:04 - Hubspot
12:11 - Salesforce
12:13 - Pipedrive
17:10 - Girish Mathrubootham
38:02 - Pipecandy
38:19 - Wingman