ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC - Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education and knowledge expertise in Data and CRM, they contribute by developing ExtraaEdge.
In this episode, Varun and Arvind explore Abhishek Ballabh’s journey of founding ExtraaEdge and his experience of SaaSBOOMi’s SGx program. Abhishek shares various marketing insights and anecdotes about his journey so far and how his new found “yoda-mindset” has taken him and his company from a primarily hustle-driven outbound sales company to now being predominantly inbound marketing-driven organization.
Listen on as this trio share some great insights and banter.
0:41 Welcome and Introduction to Abhishek Ballabh & ExtraaEdge
2:59 CAGR Banter
4:03 Marketing Org Chart
7:17 Desi Perception of Marketing & Sales
8:41 Coupling the effects of SGx and Covid
10:18 Lessons learnt in SGx put to practice
11:43 SGx - Growth Vipassana for entrepreneurs
12:44 Who reports to Marketing?
19:58 Founder Branding
21:20 Channeling one’s Yoda-mindset
22:49 Being the face of the brand
26:55 ExtraaEdge’s transformation Pre and Post SGx
30:41 Apple’s DRI concept
31:56 Transformation from Outbound Hustle to Inbound Marathon
36:28 First International client through ABM
41:57 Maximizing MarTech through ExtraaEdge Certification Academy
48:46 Being synonymous with your industry
49:47 Stacking Marketing Dominoes across the prospects journey
52:10 The push and pull of Marketing & Sales
53:39 Founder being a student of Marketing & Conclusion
1:48 HSBC
2:09 Mindtickle
4:41 Jessica Livingston, Paul Graham, Y Combinator
6:30 Sushil Mundada
6:43 SaaSBOOMi Growth X program
8:25 Sachin Bhatia
20:20 Niti Ratnaparkhi
20:58 Yoda (Star Wars)
30:16 Apple
30:18 Steve Jobs
36:52 Ankit Oberoi & Ad Pushup
37:20 Bits Pilani Dubai
39:35 Nikhil Sutar
43:46 Career Guide
48:01 Robert Cialdini
48:47 Almabase
