Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of what ABM is and how to leverage it to engage prospective clients in ways that really matter.
Key Takeaways
01:45 - Meet Ankit Oberoi!
03:50 - The Power of ABM
05:52 - Ankit’s tryst with ABM
08:42 - Big companies are intimidating!
11:38 - Identifying the right ICP for you
14:49 - Pick an ICP for your roadmap or pick a roadmap for your ICP?
18:38 - Outbound vs ABM
21:06 - Structuring the Organization for ABM
25:12 - SuperOps’ journey with ABM
27:28 - Using a RevOps team
33:48 - Building the ABM machine
35:35 - Database Management at AdPushup
39:45 - AdPushup’s channels beyond ABM
45:48 - Planning for Zelto’s acquisition
Key Mentions
01:16 - Zelto
02:04 - AdPushup
03:39 - SGx
08:41 - Kayako
39:05 - Almabase
41:32 - Microsoft Azure
41:42 - Google
44:05 - Facebook
Happy watching and listening! 🎧