For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.
Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn.
Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!
00:00 - Intro
03:25 - Partner Channels 101
04:20 - The Revenue Partners
08:04 - The Technology Partners
09:58 - Owning the partner channels
15:00 - A small start-up’s cheat sheet for partner acquisition
20:40 - Vetting a partner’s account books
22:19 - SuperOps’s journey with partner channels
23:20 - Feeding the partner engine
27:30 - Common mistakes to avoid
32:25 - On the importance of PRM
33:57 - Taking MDF more seriously
35:33 - A shifting market - On-prem to SaaS
44:05 - Anand’s message to founders
00:38 - Salesforce
00:40 - Akamai
00:42, 38:41 - FreshWorks
00:47 - CleverTap
01:00 - Growthloop.ai
08:41 - Line Messenger
08:48 - KakaoTalk
09:20 - Amazon, Google, Microsoft
22:20 - SuperOps
22:43 - Connectwise
22:43 - Kaseya