Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the pros and cons of operating out of a Tier 2 city and of course their secrets to building a successful business model with CallHippo and SoftwareSuggest. Enjoy this first of its kind episode!
Key Takeaways
5:13 - CallHippo business model
7:10 - Inception of CallHippo, founder story and current revenues
11:18 - Global customer segments
12:44 - Impact of inbound marketing, how to manage your budget for Inbound Marketing
15:05 - SEO strategy
19:15 - Exercising patience to see SEO results
21:57 - Optimizing for humans not Google
26:20 - Traffic to sign up rate
32:23 - Tactical hacks for increasing sign up conversion and churn rates
34:59 - Marketing to Sales funnel - Handling different ticket size customer segments
41:48 - Hiring strategy in a Tier 2 city
45:24 - Pros and Cons of operating out of a Tier 2 city
50:33 - Spouses to Co-Founders
53:52 - Developing the culture at CallHippo
1:01:32 - Vision for CallHippo
Key Mentions
3:36 Software Suggest
3:43 CallHippo
3:57 Exotel
8:08 Avinash Raghava
8:30 Girish Mathrubootham
10:55 Ozonetel
18:09 RingCentral
21:05 Google
32:05 Mail Chimp
35:48 HubSpot